The, um, stylishly named I♥CA line is a new series of bottom-shelf California varietals at Fresh & Easy. I suspect Fresh & Easy is becoming a bit more adept with their California bottlings, as the wine in the bottle actually bears a fairly strong resemblance to the description on the back label; in the past, these descriptions were often more the stuff of a marketing department's wishful thinking.
The I♥CA Pinot Grigio offers a green, limey, almost Sauvignon-Blanc-like nose and follows up with green citrus and (the back label doesn't lie!) creamy notes of peach. All in all, this is a crisp, fairly well-integrated wine. It's a relatively modest white, to be sure, but it covers a surprising amount of ground for a ~$4 bottle.
Total value: 12/15